A NEW APPROACH TO COUNSELLING

copy & content

Company: Phare Counselling

Services Provided: Web copy, social media copy, SEO blog writing

I collaborated with the team at Phare Counselling to craft engaging web and social copy that highlighted their innovative approach to mental health services and complemented their new visual brand identity. In addition, I authored 25+ in-depth and informative blog posts that helped grow and engage their audience.

Phare is a community, a mission, and a revolution. The idea for Phare was born during the COVID-19 pandemic. We were inspired by organizations who were providing accessible counselling to frontline and essential workers. But it made us realize that the way people typically access counselling just doesn’t work. People aren’t getting the help they need because of high costs, long waitlists, and confusing processes. Together, we’re going to change that. We created a new sustainable system that removes the barriers of access and focuses on what really matters: improving mental health for everyone.

Hey, world. We are Phare. We are on a mission to make mental health more accessible, inclusive, and fair for everyone by offering pay what feels fair and pay it forward counselling rates. Here are few things we believe in: 1) Matching people with the right counsellors; 2) Creating a better mental healthcare system; 3) Taking care of ourselves and each other. Here are a few things we don’t believe in: 1) Long wait times for counselling; 2) Putting financial barriers on therapy; 3) The status quo. If you’re looking for a counsellor, we can help. Learn more on our website – link in bio!

Therapists, counsellors, and coaches have different focuses and approaches, but there is also a lot of overlap. All three can offer support depending on your needs and goals. Here’s a look at the differences between therapy, counselling, and coaching and how to choose the right type of support.

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